iCare 5Why
iCare reveals the impact, sacrifice and contribution of the people and organisations serving our communities. It shares the “I” behind the work and the “Care” that keeps it going.
Five Questions that Open the Heart Behind the Work
Each iCare story centres on five simple “why” questions. Together, they reveal the journey, the sacrifice and the ongoing commitment of community changemakers.
The 5Why questions
- Why did you start doing what you do?
Your beginning. The moment, experience or conviction that started this work. - Why do you care for the people you serve?
Who your work is for – and why they matter to you personally. - Why have you continued despite the sacrifices involved?
What keeps you going when it is costly, tiring or difficult. - Why does the impact you’ve seen matter to you?
A story, moment or change that reminds you your work makes a difference. - Why do you still care today?
Your purpose right now – the reason you are still here, still serving.
How to share your 5Why
You can take part in iCare in a few simple ways:
- Record a short talking-head video answering the 5Why questions.
- Or send written answers to each question.
- Optional: invite us for an “A Day in a Life” visit or vox pop recording.
iCare stories are shared on social media, then linked with your DCRadio Directory listing and featured on DCRadio Hub and DCTV where appropriate.
✉️ Submit your 5Why or ask a questionWhere Your iCare Story Goes
iCare is the driver that connects your story across the whole DeCollaborators CIC ecosystem.
On DCRadio Directory
Your iCare 5Why becomes part of your listing on the DCRadio Directory app, helping residents understand not just what you do, but why you do it.
Directory hubs:
- Church Hub
- Community Hub
- Wellbeing
- Nearby
On DCRadio Hub & DCTV
Your story may be featured as:
- An iCare radio segment on DCRadio Hub.
- A clip or highlight during regular shows.
- A short video feature, Day in a Life or interview on DCTV.
This lets people hear and see your story in formats that suit different audiences.
In DCTribe Training
iCare stories also feed into DCTribe – our training and collaboration hub – as real examples of:
- Community storytelling.
- Faith-based and ethical media.
- Local leadership and service.
This helps other organisations learn from your journey and apply similar approaches in their own context.
Share Your iCare Story & Connect It to the Apps
Your 5Why story can live inside the DCRadio Directory app and be heard on DCRadio Hub, helping more people discover who you are and what you do.
Download the DCRadio Apps
Use the apps to see how other organisations are featured and imagine how your iCare story could appear.
DCRadio Directory:
DCRadio Hub:
Ready to start your iCare 5Why?
If you are a church, charity, CIC, social enterprise, community group, wellbeing service or local business focused on helping the community, iCare is for you.
You can:
- Book a 5Why talking-head recording slot.
- Send your written 5Why responses.
- Ask about “Day in a Life” visits or vox pop sessions.